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Crossing the Chasm - Paperback By Moore, Geoffrey A. - GOOD

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Brand
Unbranded
MPN
Does not apply
ISBN
9780887307171
Book Title
Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers
Item Length
8.1in
Publisher
HarperCollins
Publication Year
1995
Format
Trade Paperback
Language
English
Item Height
1.1in
Author
Geoffrey A. Moore
Genre
Technology & Engineering, Business & Economics
Topic
General, Management, Investments & Securities / General
Item Width
5.1in
Item Weight
6.4 Oz
Number of Pages
240 Pages

About this product

Product Information

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Book jacket.

Product Identifiers

Publisher
HarperCollins
ISBN-10
0887307175
ISBN-13
9780887307171
eBay Product ID (ePID)
750752

Product Key Features

Book Title
Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers
Author
Geoffrey A. Moore
Format
Trade Paperback
Language
English
Topic
General, Management, Investments & Securities / General
Publication Year
1995
Genre
Technology & Engineering, Business & Economics
Number of Pages
240 Pages

Dimensions

Item Length
8.1in
Item Height
1.1in
Item Width
5.1in
Item Weight
6.4 Oz

Additional Product Features

Copyright Date
1995
Lccn
98-055078
Dewey Decimal
658.8
Dewey Edition
21

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Most relevant reviews

  • Fundamental reading for high tech marketing & sales

    Whether a buyer or seller of high tech products, software or services, you should read this book. Once you understand the all-important Technology Adoption Life Cycle, things will start to click -- it's all about knowing how mature an organization is with respect to technology, and targeting products, services and communication to meet the needs at any given stage. I read this book after getting my first job in high tech -- all of a sudden I had to learn a whole new business model and a new vocabulary, in addition to new job responsibilities. I still refer to it today, after many years in the business. I recommend two other books by Geoffrey A. Moore -- Living on the Fault Line and Inside the Tornado. These books pick up where Crossing the Chasm leaves off. Also very good reads.