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Picture 1 of 1
Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty - VERY GOOD
US $5.63
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Out of Stock / 31 sold
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Located in: Montgomery, Illinois, United States
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Estimated between Tue, Jun 4 and Sat, Jun 8 to 43230
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Seller assumes all responsibility for this listing.
eBay item number:264620502356
Item specifics
- Condition
- Brand
- Unbranded
- MPN
- Does not apply
- ISBN
- 0735220034
- Book Title
- Never Lose a Customer Again : Turn Any Sale Into Lifelong Loyalty in 100 Days
- Item Length
- 9.2in
- Publisher
- Penguin Publishing Group
- Publication Year
- 2018
- Format
- Hardcover
- Language
- English
- Item Height
- 1.3in
- Genre
- Business & Economics
- Topic
- Marketing / General, Consumer Behavior, Customer Relations
- Item Width
- 6.5in
- Item Weight
- 20.6 Oz
- Number of Pages
- 368 Pages
About this product
Product Information
Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days(R) after the sale and the interactions the customer experiences. While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding. In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship. Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle. In the 'Acclimate' stage, customers need you to hold their hand and over-explain how to use your product or service. They're often too embarrassed to admit they're confused. Take a cue from Canadian software company PolicyMedical and their challenge of getting non-technical users to undergo a complex installation and implementation process. They turned a series of project spreadsheets and installation manuals into a beautiful puzzle customers could assemble after completing each milestone. In the 'Adopt' stage, customers should be welcomed to the highest tier of tribal membership with both public and private recognitions. For instance, Sephora's VIB Rogue member welcome gift provides a metallic membership card (private recognition) and a members-only shade of lipstick (for public display). In the final stage, 'Advocate,' loyal customers and raving fans are primed to provide powerful referrals. That's how elite entrepreneurial event MastermindTalks continues to sell-out their conference year after year - with zero dollars spent on marketing. By surprising their loyal fans with amazing referral bonuses (an all-expenses paid safari?!) they guarantee their community will keep providing perfect referrals. Drawing on nearly two decades of consulting and keynoting, Coleman provides strategies and systems to increase customer loyalty. Applicable to companies in any industry and of any size (whether measured in employee count, revenue, or total number of customers), implementing his methods regularly leads to an increase in profits of 25-100%. Working with well-known clients like Hyatt Hotels, Zappos, and NASA, as well as mom-and-pop shops and solo entrepreneurs around the world, Coleman's customer retention system has produced incredible results in dozens of industries. His approach to creating remarkable customer experiences requires minimal financial investment and will be fun for owners, employees, and teams to implement. This book is required reading for business owners, CEOs, and managers - as well as sales and marketing teams, account managers, and customer service representatives looking for easy to implement action steps that result in lasting change, increased profits, and lifelong customer retention.
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
0735220034
ISBN-13
9780735220034
eBay Product ID (ePID)
240024569
Product Key Features
Book Title
Never Lose a Customer Again : Turn Any Sale Into Lifelong Loyalty in 100 Days
Format
Hardcover
Language
English
Topic
Marketing / General, Consumer Behavior, Customer Relations
Publication Year
2018
Genre
Business & Economics
Number of Pages
368 Pages
Dimensions
Item Length
9.2in
Item Height
1.3in
Item Width
6.5in
Item Weight
20.6 Oz
Additional Product Features
Lc Classification Number
Hf5415.5.C6144 2017
Copyright Date
2017
Lccn
2017-052226
Intended Audience
Trade
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:264620502356
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Item location:
Montgomery, Illinois, United States
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
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| Free shipping | United States | Economy Shipping (USPS Media MailTM) | Estimated between Tue, Jun 4 and Sat, Jun 8 to 43230 |
| US $4.95 | United States | Standard Shipping (DGM SmartMail Expedited) | Estimated between Wed, Jun 5 and Mon, Jun 10 to 43230 |
| US $10.95 | United States | Expedited Shipping (FedEx 2Day®) | Estimated between Thu, May 30 and Fri, May 31 to 43230 |
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| Will usually ship within 1 business day of receiving cleared payment. |
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| After receiving the item, contact seller within | Refund will be given as | Return shipping |
|---|---|---|
| 30 days | Money Back | Seller pays for return shipping |
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This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely with his customers. I highly recommend this seller and would do business again anytime. Thank you.
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🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
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🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
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- Aug 17, 2020
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Verified purchase: YesCondition: Pre-OwnedSold by: second.sale
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