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The Apple Experience: Secrets to Building Insanely Great Customer Loyalty - GOOD

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Brand
Unbranded
MPN
Does not apply
ISBN
9780071793209
Book Title
Apple Experience : Secrets to Building Insanely Great Customer Loyalty
Item Length
9.3in
Publisher
Mcgraw-Hill Education
Publication Year
2012
Format
Hardcover
Language
English
Item Height
1in
Author
Carmine Gallo
Genre
Self-Help, Business & Economics
Topic
Customer Relations, Creativity
Item Width
6.3in
Item Weight
18.3 Oz
Number of Pages
256 Pages

About this product

Product Information

Praise for THE APPLE EXPERIENCE "There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience." --Guy Kawasaki, author of Enchantment and former chief evangelist of Apple "Carmine Gallo explains beautifully and simply just what makes the Apple retail experience so successful. No matter what kind of business you are in, there are insanely valuable lessons in this book " --Garr Reynolds, author of Presentation Zen and The Naked Presenter "At its core, this book is not about Apple. It's about delivering the best experience possible." --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc. "An exciting resource for any business owner in any country who wants to reimagine the customer experience." --Loic Le Meur, CEO, LeWeb "Why can't other retail experiences be as great as an Apple store's? Not only does Carmine Gallo answer that question brilliantly, but he shows precisely how to make sure your customers never ask it about your business." --Matthew E. May, author of In Pursuit of Elegance and The Laws of Subtraction "Carmine Gallo gets to the magic of Steve Jobs: Touching people's lives. This simple, yet delightful vision should be at the heart of every retail interaction in the world today." --Peter Steinlauf, Chairman, Edmunds.com "This magnificent collection of insights illuminates the way for anyone who wants to create a truly great experience, whether in retail, service, or software. " --Dan Roam, author of The Back of the Napkin and Blah Blah Blah Reinvent your business to deliver Apple-like customer satisfaction and profits In The Apple Experience , internationally bestselling author Carmine Gallo details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service. Carmine Gallo interviewed professionals at all levels who have studied Apple, and he spent hundreds of hours observing the selling floor in Apple's retail space and learning about Apple's vision and philosophy. Using insights and data from these sources, he breaks down Apple's customercentric model to provide an action plan with three distinct areas of focus: Inspire Your Internal Customer with training, support, and communications that create a "feedback loop" for improving performance at every level Serve Your External Customer with irresistible brand stories and dedicated salespeople who embody the APPLE five steps of service-- Approach, Probe, Present, Listen, End with a fond farewell Set the Stage by ensuring that no element is overlooked in creating an immersive retail environment where customers can see, touch, and learn about your products With The Apple Experience, you can improve the return on your investment in retail by adding real value to every customer interaction. Better still, any business that deals with people--employees or customers--can adopt the techniques to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience. -

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0071793208
ISBN-13
9780071793209
eBay Product ID (ePID)
113012656

Product Key Features

Book Title
Apple Experience : Secrets to Building Insanely Great Customer Loyalty
Author
Carmine Gallo
Format
Hardcover
Language
English
Topic
Customer Relations, Creativity
Publication Year
2012
Genre
Self-Help, Business & Economics
Number of Pages
256 Pages

Dimensions

Item Length
9.3in
Item Height
1in
Item Width
6.3in
Item Weight
18.3 Oz

Additional Product Features

Lc Classification Number
Hf5415.5.G356 2012
Copyright Date
2012
Lccn
2012-005418
Dewey Decimal
658.812
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes

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